Retailers
Private Brands drives differentiation, boosts customer loyalty, and increases sales, let us drive it for you.
Unsure how to start or lacking resources and internal expertise?
Let us take care of everything. Oredja will be your outsourced private label team, bringing over 25 years of expertise in successfully managing private brands in the Middle East and Africa.
Have ambitious targets but can’t allocate a large team?
We can help you select from our catalog of ready-made products, formulas, and suppliers. Launch a substantial product range within a few months through a streamlined process that upholds your brand standards and protects your brand image.
Is your brand’s performance falling short of expectations, and you’re struggling to convert new customers?
We can help you design the right strategy, covering pricing, branding, and communications, while also establishing the processes and internal structures needed for success. Additionally, we’ll support you in executing this strategy by developing an effective go-to-market plan and reviewing your current operations to maximize sales penetration.
Need more information?
Let’s Chat.
Need more information?
Let’s Chat.
Program Strategy
Strategic consulting to develop and refine your Private Brand approach: our experts will evaluate your existing program to ensure your strategy is both actionable and effective, driving your business forward.
- Strategy: We can guide you in defining your strategy from the ground up or top down, setting goals and implementing Private Brands across all levels of your organization.
- Structure: We provide an objective review on your existing structure and determine the appropriate resources adapted to your organization and goals
- Processes: We analyze and optimize your processes to help you launch products more efficiently, tailored to fit your organization’s specific needs and structure.
Insights & Analytics
Leveraging global expertise to deliver actionable local recommendations: Our expertise covers all Fresh Food and FMCG categories, from Value to Premium Tier. By leveraging this extensive knowledge along with data-driven insights, we provide tailored strategies, uncover gaps, and support your growth.
- Global Trends: Oredja offers a global perspective, uncovering international trends and innovations to adapt your assortment to the needs of your customers locally.
- Advanced Analytics: We utilize advanced analytics to optimize your product offerings, identify customer behavior patterns, and drive more informed decision-making.
Sourcing
Sourcing globally for every category and item : Our team is dedicated to constantly finding new sources of supply across every category to match your needs. Our network of suppliers covers Middle East, Africa, India, Europe and the UK.
- Supplier Data Base: Our supplier database offers more than just data – it’s designed to include everything you need, from certifications, to plant locations, capability overviews and more, ensuring we can always find the right supplier for you.
- Curated Opportunities: Finding the right partner is about more than just a search result; our teams assess suppliers for each request to recommend the best option for your category, item, and quality needs.
Brand Development
Designing brands that last: Oredja brings brands to life by maximizing the connection between consumers and retailers, all while balancing speed and cost. We support every stage of brand development, from strategy to the final marketing assets.
- Brand Building: Oredja turns consumer-focused brand strategies into powerful packaging designs and visuals, whether it’s a new brand, a refresh or a complete transformation
- Strategic Packaging Solutions: We consider your brand performance and goals, particularly during the launch phase, to propose the most suitable packaging solutions that minimize financial impact.
Product Development
Fostering trust and loyalty with innovation and quality: Private Brands play a vital role in setting your products apart and building consumer loyalty. Oredja aids in developing products, from addressing gaps to achieving market-leading innovation, all while maintaining consistent quality across your brands.
- Product Development: Oredja collaborates with all stakeholders to identify opportunity gaps, choose the appropriate suppliers, and navigate category dynamics, guiding the development of products from flavors & formats to tasting and customer panels.
- Innovation: Creating unique items sets your program apart. Our team works with suppliers to develop custom products for your brand.
- Quality Assurance: Oredja’s sensory and QA services ensure consistent and accurate quality. Our experts compare items to benchmarks and specs so your customers have confidence in every category and make sure products are adapted to local taste.
Business Management
From retail launch and beyond: Bringing an item to the shelf is only the beginning. Our experts are equipped with the tools, resources, and experience to manage your program and drive long-term growth.
- The 4Ps: After launching the right product, our teams collaborate closely with yours to ensure optimal placement, pricing, and promotions, setting the path for success.
- Analytics: We balance management and growth to ensure sales are meeting targets and identify areas of opportunity to grow the total category.
- Flexible Models: We work with you to provide the right resources where needed, either to complement your existing teams or to serve as your fully outsourced private label team.
- Brand Awareness Development: We focus on building brand awareness both externally (among customers and users) and internally (with your employees, who are arguably the most important audience) to ensure you create passionate advocates for your brand.