About Us
Discover how we support companies worldwide in building their brands with actionable solutions. Meet us to learn how we can help drive your success.
Our Story
Founded in 2018 by Djamel and Aurelien, two friends with a shared vision, Oredja emerged during the unprecedented challenges of the COVID era. With expertise in strategic sourcing, procurement, supply chain, and private labels, Djamel and Aurelien transitioned into consulting to make a meaningful impact. Recognizing the need for innovative and resilient sourcing solutions, they combined their skills and insights to create a company dedicated to driving positive change in the industry.
Recognizing the growing global demand for products—driven by logistical challenges and government initiatives. Djamel and Aurelien launched their first brand. As these initiatives gained traction, they identified a broader need among manufacturers, industries, retailers, and brand owners for expert support in developing new sales channels, private brands, and innovative products on an international scale.
Oredja was born out of this vision: to be the trusted partner in strategic sourcing that simplifies brand building and delivers expert guidance. Today, we empower companies to develop successful brands and streamline sourcing strategies, not only in the Middle East but across the globe.
Our Values
Our Team
Our partners put our clients first, with a relentless focus on championing bold ideas that help them achieve the extraordinary.
On every team, you’ll find passionate, collaborative people who care for you and your success.
Djamel Rezzig
Co-Founder
Djamel Rezzig is a dynamic PMO Consultant and Operations Leader with a reputation for driving impactful change across industries. With certifications from Harvard, IMD, he specializes in procurement, supply chain and sustainable business strategies. Djamel’s career is marked by his ability to step into projects and swiftly identify core challenges, implementing targeted solutions that enhance efficiency and productivity.
His expertise spans various sectors and global markets, where he has led numerous successful projects in regions such as the Middle East, North America, Europe and Asia. Djamel’s collaborative and insightful approach has empowered organizations to streamline operations, optimize processes, and strengthen vendor relationships, all while navigating complex regulatory environments.
Djamel is committed to helping businesses overcome their unique challenges, leveraging digital tools and Lean methodologies to achieve sustainable results.
Aurelien Barreau
Co-Founder
Aurelien is a global consultant and managing partner at Oredja with a 23-year career in Retail, Wholesale, and E-commerce, both B2B and B2C.
He is a sought-after expert in the Middle East and Africa, bringing extensive knowledge and a vast network. Based in France and the UAE, Aurelien excels in Private Label Creation, Merchandise Excellence, and Omni-channel Retail Leadership. He drives growth and fosters high-performing, innovative teams.
His entrepreneurial spirit has been pivotal in establishing and expanding Oredja, guiding companies through transformative changes with expertise in Sourcing, Merchandising, and Strategic Planning.