brands and private labels

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We are a team of Retail and Supply Chain experts with over 15 years of experience within the MEA Region, believing that complexity is the enemy of efficiency and that human connection is the key to success.

In a world in perpetual and rapid evolution, it seemed important to us to look at things differently to bring new and innovative solutions. We have decided to have a full 360 comprehensive approach to challenge conventions and deliver the best to customers in the region.

“The race for excellence has no finish line”

Mohammed Bin Rashid Al Maktoum

What We Do
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We create brands with a focus on local and regional sourcing. We source, design and develop strong brands locally while partnering with high-quality suppliers. We aim at providing our customers with a basket of world-class premium brands delivering significant value to our customers.

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We offer end to end, tailor-made Private Label solutions to our partners, from strategic consultancy services and project management support to manufacturers and retailers.

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Efficient Supply chain Network

We formulate brands & products to its uniqueness, competitiveness & High-quality assurance to ensure that it meets the specified requirements, guaranteed success and enhance the perception of value.



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Distribution across channels is a journey. Our team of experts identify opportunities and white spaces in different markets. They will tailor-make a product, a brand that will answer customers’ needs while providing Retailers with alternative sourcing options.

Private Brand Creation

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With over 15 years of experience in Private Labels in the region, we provide tailor-made solutions to our partner’s. Tailor-made solutions can range anywhere from Consultancy Service to complete outsourcing of your Private Label program.


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The creation of a brand & product goes beyond obtaining a formulation. It must be able to make a difference in a saturated & mature market environment. We, therefore, analyze a must-to-have hero story for the brand and products, which consistently and coherently connects with all the possible visions.


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Quality is at the centre of all that we do as we believe it is the key to long term success and customer loyalty.All our products are evaluated carefully before and after launch to ensure they always comply with our high-class standards.

Marketing & communication

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We define the best strategies to create awareness, excitement, and loyalty to our portfolio of brands. Taking initiatives on working hand in hand to promote and boost sales volumes.

Our Brands.

We made it through the first round and have achieved a lot as a finalist among 25 companies! An incredible Initiative and spent weeks preparing for our interview. It was a great experience and fun throughout the whole process.

It’s with great pride and honor on this achievement. We are excited about this great opportunity ahead of us, and soon Nappy Time will hit the shelves of Spinneys UAE. Bringing pure and safe “Made in the UAE” products to their stores.

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OREDJA deems itself fortunate to have been recognized by Gulf Capital SME Awards 2021 as among the Top 5 Finalists Start-up of the year. This achievement and recognition would not be possible without our team’s collective efforts, and this proves that it enables ideals and the common goals that we envision with our company and the services we provide to our partners and customers.

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Where to buy.
UAE Distributor
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